Our AssociationCentric “best of” series concludes. We are providing even more links and resources to help your association with technology needs for 2014. Follow these tips, tricks, and advice, and make 2014 the year you “wow” your members. Please read and share with your colleagues:
Too often we enter our house through the garage, and never look at it as a visitor. This is the time to revisit your house but enter through the front door.
So how would you characterize your digital brand experience? How difficult is it to click and tap? Can you find common things the user is looking for? Is it easy to browse from a mobile device?
In associations, we fall into the trap of just handing new technology to members and expecting them to learn to use it.
How do you empower your chapters and affiliates to disseminate a consistent message while supporting their need to have a local identity?
It’s no secret – the success of your event is measured by the experience. Your event app is the one thing that attendees will see and use every day of the event, several times a day. Make it great.